A pate that is cheap. But tasty (improved recipe). Relaunched in an easy open can.

How to present these in a nice way? Putting them in the "mouth" of two rival cans, (3D) animated by envy.
The cans get the final strike, when one of the store clients leaves without paying any attention to them, with a Bucegi pate can in her shopping basket.
The two carping cans exclaim "Oh!" in off: "It keeps also all the nice girls away from us!!".

The shooting lasted for a looooooooong day, which means, in free translation: a day and a night.

The TVC benefited of one of the best written copy for a carping pate label, written by an art director, that we reproduce below to be read by posterity:
"Sugar, lemmon, C vitamin, enamel, incense. A drop of salt and some liver from a duck, The duck was a little fat, but it was not a bad duck"