A young man otherwise well intended and nice strives to conquer the woman of his dreams in the sweetest, most romantic classic way possible: singing a serenade under his balcony. As this doesn't take place in the glorious years of troubadours but nowadays, somewhere in a coquette residential area of Bucharest, his effort is indeed to be appreciated. Yet not by the subject of his passion, with whom it doesn't seem to be on the same frequency for the simple reason that she prefers Radio Star frequency.

The three execution campaign 'Romeo and Juliet', developed by Graffiti BBDO for Radio Star, illustrates our hero's (performed by actor Vasile Calomfir) repeated strives through hip-hop, opera and hard-rock ­ totally out of tune and consequently funny ­ to get into the grace of his Juliet (Ana-Maria Sileanu) already in love with his unbeatable rival capable to satisfy any feminine musical wish, Radio Star. Not to wonder that under the circumstances, despite his charm, poor Romeo ends tragically with the window smashed in his face. Tough luck, Romeo! Don't take it personal!

Taking into consideration that the commercials are with and about music, their production has been purposely handed over to experienced videoclip director Andreea Paduraru and DOP Tudor Mircea. The shooting successfully conducted by Carlo Production happened in a record timeframe of one day, despite weather sabotage (heavy rain, thunders, lightening), released all of a sudden on the last meters (of film!).