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TEAM
CREATIVES:
Raluca Feher - Copywriter
Cristina Panaitescu - Art Director
Adrian Preda - Creative Director
CLIENT SERVICE: Raluca Sultan
PAGINI AURII:
Iulian Boanta - Marketing Coordinator
Monica Popescu - Marketing Coordinator Assistant
Moshe Yaniv - Director General Adjunct |
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Bad news for some, for sure, but true. At least as for the print project Yellow Pages/Gazeta Sportului, part of the campaign 'yellow pages'.
Why? Because, as you can see from the pictures, the Yellow Pages stamp is linked to the main article headline on the first page of Gazeta Sportului. And this headline comes only at midnight - within 5 minutes Predu has to come with the appropriate Yellow Pages field. I will not give more details what the links are, how we came to think of that, etc - you will get it from the pictures. Of course, I will not tell either how during the football match England-France we had to come consequently with two fields: one at 23:30 hours and one at 23:45 hours - and why we ended with "Cardiology".
For this little revolution I would like to thank to Raluca Feher as well as to Cristina Panaitescu. Also, special thanks to Catalin Tolontoan from Gazeta Sporturilor - our midnight friend.
Hmm, maximum 5 minute deadlines - would we, the accounts, have dreamt of something like this?!
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