Motto: "The one who wakes up early in the morning is the one who gets first at the Grand Prix".

Not all alarm clocks end up by being smashed against the walls. Some of them even have the privilege to wake up those who wait for the hour when they can show their muscles. Wake up rollers! The Final begins. This is how things started when we decided to make this commercial. We needed one piece of roller in good shape (the ecchimosys, plasters and casts don't enter the screen) and one piece of glazed half pipe. So we went to look for those who flip.

On a nasty weather of a rainy day we found three of them cleaning the half pipe in Herastrau Park. We explained them what we needed and told them to spread the news loudly. Why? Because one of them was going to be the chosen one. The image of the Grand Prix. Next day. Madness on the half pipe. Flic-flacs, Ollies, Kickflips, Drop Ins, Indys. Surprise.

We needed someone who sleeps. Period. And we found him. What's the problem? Rollers don't sleep?

Doesn't he dream of winning the contest with a Big Spin invented by himself? But in order to do it, he has to be sure that he is the first to wake up. Pavement instead of bed, half pipe instead of blanket and Grind outfit instead of pyjamas. That's the way you win the contest. And that's how everything connects to Mountain Dew. Because it's not a drink for sedentary people who just mince and talk about flips although they saw a half pipe only on TV. It's actually hyper energy and action that keeps you plugged in.

Cool as feeling and image. Rollers and Mountain Dew. And vice versa. Kickflip rollers!