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THE TEAM
CREATIVES:
Roxana Panaitescu - Copywriter
Cristina Panaitescu - Art Director
Adrian Preda - Director Creatie
CLIENT SERVICE: Diana Varabiescu
STRATEGY&RESEARCH: Anca Iulia Calin
A/V PRODUCTION: Eugen Stanescu
PRODUCTION HOUSE: Multimedia Est
DIRECTOR: Andre Ovredal
DOP: Nils Petter Midtun
SOUND: Kemper Music
ELITE ROMANIA:
Dorina Pistrila - Senior Brand Manager R&G
Alina Bostan - Marketing Assistant R&G
Mihai Pogorevici - Marketing Director
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She's everyman's dream, but fulfills the fantasies of one only. He's God's gift to women, relished by one only. They're up to their ears in love with each other. And they have a house desperately craved by all their neighbours. Fortunately, there are two such houses. In the Elite promotion.
There are also two TV commercials produced by Multimedia Est, directed by Andre Ovredal and filmed by Nils Petter Midtun - 2 Norwegians - in 2 days (of which one was a 24 hour round the clock shooting marathon), in alocation at the Baneasa residential park.
The
2 protagonists - Ana Barb and Cristian Popa - were
entrusted with virtually the easiest mission. All
they had to do was rollicking and pillow-fighting
( as a warm-up). After which she had to jump off
the balcony, and he had to get the house flooded,
set it on fire and then get intoxicated with the
smoke. Anyone seeing the commercials cannot but agree:
mission accomplished. And we'll say the same, no
doubt, about the "Discover the joy of living!" promotion. |