THE TEAM

CREATIVES:
Roxana Panaitescu - Copywriter
Cristina Panaitescu - Art Director
Adrian Preda - Director Creatie

CLIENT SERVICE: Diana Varabiescu
STRATEGY&RESEARCH:
Anca Iulia Calin
A/V PRODUCTION: Eugen Stanescu

PRODUCTION HOUSE: Multimedia Est
DIRECTOR: Andre Ovredal
DOP: Nils Petter Midtun
SOUND: Kemper Music

ELITE ROMANIA:
Dorina Pistrila - Senior Brand Manager R&G
Alina Bostan - Marketing Assistant R&G
Mihai Pogorevici - Marketing Director



 



She's everyman's dream, but fulfills the fantasies of one only. He's God's gift to women, relished by one only. They're up to their ears in love with each other. And they have a house desperately craved by all their neighbours. Fortunately, there are two such houses. In the Elite promotion.

There are also two TV commercials produced by Multimedia Est, directed by Andre Ovredal and filmed by Nils Petter Midtun - 2 Norwegians - in 2 days (of which one was a 24 hour round the clock shooting marathon), in alocation at the Baneasa residential park.

The 2 protagonists - Ana Barb and Cristian Popa - were entrusted with virtually the easiest mission. All they had to do was rollicking and pillow-fighting ( as a warm-up). After which she had to jump off the balcony, and he had to get the house flooded, set it on fire and then get intoxicated with the smoke. Anyone seeing the commercials cannot but agree: mission accomplished. And we'll say the same, no doubt, about the "Discover the joy of living!" promotion.


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