| |
|
|
When
you need a helping hand.Graffiti BBDO
Bucharest,
May 2004
Graffiti BBDO signsfor Pagini Aurii the new campaign
called "pagini aurii", based on the idea that "you can find a solution to all your problems in Pagini Aurii".
The campaign aims to stimulate the frequent usage of the Pagini Aurii guide by the consumers.
The campaign is a two steps one, the first step is on April-June and the second one, on September-October 2004, including as media TV (TV commercial and product placement), print press and outdoor (transit and street banners).
The concept is developed in a clear way in the new TV ad, called "The Nagging".
The creation is a 30 seconds one, very dynamic and funny, during which the
key message is presented in crescendo, built on the alternation of some fast
images, with a memorable soundtrack.
The TV ad is realized by Carlo Production, with Radu Muntean as Director and
having Tudor Lucaciu as DOP, while Yama Studio realized the soundtrack. The
shooting lasted only one day and the actors - Liliana Baclea and Cristian Motiu - gave
their best, feeling comfortable with their characters even during the shooting
brakes!
The ad will be on-air during the whole campaign on ProTV, Prima and TV Romania 1.
As a separate part of the TV campaign is the product placement series, hosted
by ProTV's "Teo Show". The product placement is also realized in an innovative
way.
The team members, who made this campaign come true, are:
- from "Pagini Aurii": Moshe Yaniv - Director General Adjunct; Iulian Boanta - Marketing
Coordinator; Monica Popescu -Marketing Coordinator Assistant.
- from Graffiti BBDO: Adrian Preda -Creative Director, Adrian Poenaru - Group
Creative Director, Corina Poenaru - Copywriter, Alina Nicolescu - Art Director,
Monica Garbur - Production Manager, Rauca Sultan and Alina Tatar - Client Service,
Razvan Varabiescu, Virginia Lungu and Florin Oprea - Media
Direction.
The guide Pagini Aurii is the market leader of the services book-guides segment
in Romania, from the point of view of usage and brand's notoriety.
Graffiti BBDO cooperates with Pagini Aurii on Pagini Aurii, Pagini Albe and PagiTur brands, both for ATL and BTL.
|
