"50 years of advertising - the Hall of Fame 2003 - Graffiti BBDO finds itself among the short-listed
Bucharest, November 19, 2003

Graffiti BBDO finds itself among the short-listed at The Hall of Fame 2003, organized by World Federation of Advertising (WFA). The campaigns enlisted by Graffiti BBDO in this competition, produced for The National Organization of Disabled Persons (ONPHR) - "The Insult", "Would you?", "The Experiment" - were nominated for "The Best Social Message" category.

The Hall of Fame 2003 was a major event that celebrated 50 years of advertising and, consequently, impressive works from the latter half of this century were enlisted in the competition. The great award, Golden Jubilee Award, was received by the famous commercial called "1984" and created by TBWA/Chiat/Day for Apple. Adrian Preda, Creative Director at Graffiti BBDO, comments on this success: "If I am to paraphrase a well-known slogan, it looks better than it sounds." Actually, "1984", "Think small" or Levi's campaigns have reinvented advertising. After ONPHR campaign being given many other awards, this nomination comes as a "finis coronat opus". And one should bear in mind that it is the entire agency that is worthy of this nomination: Graffiti BBDO has now its own star on this Walk of Fame of Advertising, among most distinguished agencies such as TBWA/Chiat/Day, DDB New York or Bartle Bogle Hegarty. As a matter of fact, the nomination at The Hall of Fame includes these campaigns ("The Insult", "Would you", "The Experiment") into the high quality advertising gallery of the latter half of the century.

The ONPHR campaigns were produced by Graffiti BBDO in 2001 and the team that really created them consisted of: Lucian Georgescu - Executive Creative Director, Alexandru Maftei - Creative Director, Cristina Panaitescu - Art Director and Rafael Marinescu - Copywriter (for the following campaigns : "The Insult". "Would you?") and Gelu Florea - Art Director & Adela Dan - Copywriter for "The Experiment" campaign ). The commercials were produced by Carlo Production and the sound was processed by Yama Studios.

In 2003, Graffiti BBDO won various awards at many International Advertising Festivals: Golden Stick Award at Golden Drum 2003; Great Award at Golden Beach Umbrella 2003; Special Award of the Jury (Ad Spot Non-Profit) at ADEE (Ad European Events), Palermo, 2003; Intermedia Globe Silver at Worldmedia Festival Hamburg 2003; Festival of Ideas - short-listed for the following campaigns: "The Experiment", "Romtelecom for Romania". In addition to that, the company has been also awarded at the most important national competitions - AdPrint 2003 ("The Best Campaign"& "The Best Print") and Ad'Or 2003 ("The Best Print' for pharmaceutical products & cosmetics category).

Since November 2003, Adrian Preda - Creative Director at Graffiti BBDO - leads the creative team. He has already 7 years of experience in the advertising field, of which he spent the last four at Graffiti BBDO. He was successively Copywriter, Senior Copywriter and Deputy Creative Director since 2003.