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Graffiti BBDO and British Council launch the second edition of the advertising creative contest "Road to Golden Drum"
The great award is participation at the Advertising Festival "Golden Drum" 2004
Bucharest 14 June 2004
Graffiti BBDO in partnership with British Council organizes the advertising creative contest "Road to Golden Drum" whose great winner will participate at Advertising Festival "Golden Drum" 2004.
Addressing young people under 26 year old that haven't been employed in an advertising agency, the contest is rolling on from 14 June till 31 July 2004, under the slogan "Road with advertising". |
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The winner will participate at the Advertising Festival of New Europe "Golden Drum", that will take place in October in Portoroz, Slovenia. Travel expenses will be fully covered by Graffiti BBDO, while Golden drum organizers will grant free access all along the festival (seminars and awards ceremony).
Moreover, the top three winners will be offered a one month internship at Graffiti BBDO, with further possibility to extend their collaboration.
The subject of the contest is "Exercise!" - an urge for phisical exercises to young people. "Sport is an universal language, profoundly human, more powerful than national, social or cultural barriers. And as 2004 is an olympic year, we have thoght to remind young people that a healthy mind is kept young by a healthy body. What voice better than that of young people to build this message? It is a great subject and I am convinced that it will trigger a lot of valuable creative ideas.", explains Sorin Psatta, president of the contest jury.
Participants will present creative concepts (TV commercial, ad print and radio commercial) for this campaign initiated by Graffiti BBDO in partnership with British Council.
The jury will evaluate the proposals according to the following criteria: originality of creative ideas, its simplity and its relevance of the message to the communication objective announced.
The jury is formed of: Sorin Psatta - Strategy and Research Director at Graffiti BBDO, Adrian Preda - Creative Director at Graffiti BBDO, Gabriela Massaci - Marketing and Communication Director at British Council, Catalina Ochesila - PR Coordonator PR at British Council.
The winners will be announced on 1st September 2004 on Graffiti BBDO site.
Graffiti BBDO organized the first edition of "Road to Golden Drum" in 2003. The interest raised among young people was reflected by more than 150 participants, the first three winners being Ion Andrei Barbu, Mihaela Blanaru and Ioana Nemes, whose campaigns for raising the interest for reading among young people, can be read below. Mihaela Blanaru has become an Account Planner within Strategy and Research department of Graffiti BBDO.
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