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BBDO Europe has won the first ever "Network of the Year" at EURO EFFIES 2003 Awards.
Bucharest, October 7, 2003

European BBDO agencies to have essentially contributed to this success are AMV BBDO London - for the campaigns developed for The Economist and for Frito-Lay - and BBDO Dusseldorf & Prague - for Wrigley's Airwaves campaign.

The EURO EFFIES represents a special competition in comparison to other international advertising awards in as much as works are judged on the basis of effectiveness, as a result of rigorous measurements for effective efficiency, with marketing indicators obtained from clients of the agencies, fro the advertising campaigns registered in the competition.

According to a market survey conducted by The Economist, the circulation of The Economist magazine saw 32% uplift in the countries that ran the advertising campaigns in comparison with non-advertised markets.

Commenting on this BBDO Europe premiere, Julian Ingram, BBDO Europe says "We have now the confirmation, through the award obtained at EURO EFFIES, that the special efforts made by BBDO Europe representatives have added value to the products or the companies in our client portfolio. It is wonderful to obtain such an acknowledgment in a competition whose jury is dominated by clients and market research experts", Ingram concludes.

EFFIE awards were introduced in 1968, and are now celebrated in 21 countries worldwide. In 1996 the European version of the competition was introduced, the EURO EFFIES, the first pan-European competition of the sort. Re-launched in 2003 under the name of EACA, EURO EFFIES awards are the Pan-European effectiveness awards for communications campaigns, which have achieved proven success in two or more European markets.

The European Network of the Year 2003 is successfully represented on the Romanian market by BBDO Romania (Graffiti BBDO, Media Direction and Proximity Bucharest). Throughout its 12 years in Romania, the agency has completed efficient advertising campaigns for its clients.

BBDO Romania clients include market leaders and improtant companies, such as Wrigley's, Dacia Groupe Renault, Romtelecom, Elite, Scandia, Pagini Aurii, Masterfoods, URBB (Tuborg, Carlsberg), Allianz, Pepsi Beverages International, Quadrant Amroq Beverages, SCA, PASA, Henkel, ARtelecom, Kodak, Papillon Laboratoires Cosmetiques, etc.