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Elite
Cappuccino and Instant Chocolate are stronger with
Graffiti BBDO
Bucharest,
August 19, 2003
Graffiti BBDO, the first agency Elite Romania worked with
from 1996 till 1998, is partner again with the most important
coffee producer on the Romanian market. Graffiti BBDO
will integrally handle the communication for two of Elite
products: Cappuccino and Instant Chocolate, also being
responsible for the rest of the product's "below-the-line"
zone.
The partnership began in May, after the presentation of
some creative proposals, which the whole agency contributed
for. So, with the occasion of the pitch organized by Elite
Romania, the Client Service team and the Strategy team
started the internal competition called "Elite- the Huge
Challenge". Almost the whole agency started working and
drinking coffee, so that, in the end, the best ideas to
be "ground" and "served" to Elite by the Creative team.
Dan Moraru, Managing Director at Graffiti BBDO, savors
this success, which reminds him of "the nice aroma of
an old collaboration with an excellent team and with a
successful brand, which the agency's resources and talent
will be dedicated to." Eli Rachmut, General Manager for
Elite Romania declared: "We hope that Graffiti BBDO will
do its best to put heart into our successful relationship,
which we hope will last for long."
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