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EFFIE AWARDS 2004
Graffiti BBDO - 100%
efficiency
Three awards for the three entry campaigns
Download CREATIVE REPORT
(.pdf 254kb)
Campaigns and awards:
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1. Dacia Solenza |
"The Unexpected" - Gold Effie for the consumer goods non-food category |
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2. Tuborg |
"A Regular Guy" - Bronze Effie for the alcoholic drinks category |
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3. Pepsi Twist |
"Johnny Twist" - Bronze Effie for the not alcoholic drinks category |
What does the winning of three Effie Awards mean for Graffiti BBDO?
"It is very hard to win an Effie Award, while three awards at only one contest is even harder. Even harder to get and more important were the awards Graffiti BBDO won at this first festival of Effie Romania - a festival which results were waited with a great interest by the whole industry. Our results put us on a very high and powerful position: we are the one and only agency which won 3 awards for all the 3 different campaigns enrolled in the contest.
For us, these awards mean the confirmation of Graffiti BBDO's philosophy: our main criterion is the real value we bring to our customer's business. This is a proof that we are trustable and that we have the ability to be a partner who communicates very well with his clients"
Dan Moraru, Managing Director Graffiti BBDO
What does the winning of an Effie Award mean for you?
Eduard Croitoru, Advertising Manager for Dacia Groupe Renault, referring to Dacia Solenza launching campaign: "The winning of a Gold Effie is the best proof that the launching of Dacia Solenza represented a remarkable success, both from the point of view of the marketing results scored not only in Romania, but also in other countries from all over the world, and from the point of view of the brand's image. The importance of the Effie Award is a great one, because Solenza, the model with the best sales, has an important place in our strategy. We have to thank the agency Graffiti BBDO for organizing this successful campaign."
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