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TEAM
CREATIVES:
Adrian Preda - Creative Director
Bogdan Csapo - Art Director
Gelu Florea - Art Director
CLIENT SERVICE: Diana Pojoga
A/V /PHOTO PRODUCTION:
Calina Pirotici, Radu Teodorescu
PRODUCTION HOUSE:
Carlo Production
DIRECTOR: Radu Munteanu
DOP: Tudor Lucaciu
SOUNDTRACK: Yama Studios
PHOTOGRAPHER: Cosmin Gogu
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BOOSTER
is an alcoholic drink from “strong drinks”
category. It’s the drink to start a party or any
other event that involves alcohol. BOOSTER means another
approach of having fun. “Get high” illustrates
better the BOOSTER spirit, better than “get fun”.
BOOSTER addresses persons that are strong, dynamic, modern,
open minded, who look for “something” that
defines them better. BOOSTER is for fashion makers.
The ATL campaign consists of four TV executions: “The
Midget”, “The Dancer”, “Invisible”,
“Invincible”, plus radio commercials.
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